Truths - Anti-stigma campaign

Although attitudes and knowledge around mental health have vastly improved in the last decade, there are still many negative and damaging myths and stigmas that surround mental health conditions.

Truths was commissioned by Mental Health UK to help take steps to tackle these stigmas. We created a digital campaign that centred around revealing symptoms of the most common mental health conditions in the format of an interactive quiz. The digital campaign was also supported by a print campaign whereby over half a million copies of a mental health guide were put into circulation via GP practices and university campuses across the UK.

Services: 
Creative campaign
Digital

In collaboration with:
Life+Soul Collective
Illustration by Ali Norden